We have now got beyond the phase of AI development. It is now time for building strategies to implement this unique and smart tool to achieve unprecedented accomplishments. Although this advanced technology is everywhere, we are more than unwilling to leverage its capabilities. Let’s delve deep to find out some dynamic and robust caliber of AI that can change your perspective. Here are 4 unique use cases of specialized fields of AI that are unique and novel in its approach.
Crowd-Sourced Market Research
Crowdsourcing, the idea behind this novel approach is to incentivize crowds to offer their insights or generate ideas about some matters and facilitate better solutions to a problem. Even though some setbacks were there at the initial stage, crowdsourcing is accepted as the most preferred method for market research. Thanks to the convergence with AI. Today, it is estimated to be valued at $6.5 billion.
All this is to ideate new phenomena for bringing machine and human intelligence together that could offer intelligence analysis of crowdsourced discourse referring to “who says what and why?”. So, the aggregate knowledge of communities and insights from discourse analysis may foster knowledge development with the help of advanced machine learning capabilities. Also, the crowd-based source enables the development of improved knowledge platforms with real-time graphical representations, patterns, and insights that improves prediction capabilities. The primary objective of the AI-based crowdsourced market research is to converge with machines and swarm intelligence to derive essential insights for optimized solutions.
Customer service & marketing virtual digital assistants
As the name suggests, virtual digital assistants can comprise anything from intelligent virtual agents to virtual customer representation and chatbot. As is with the chatbot, we already seem to have certain knowledge about this tool. It is programmed with AI to aid in customer service when humans are away so as to keep the services flowing and offer better customer experience when they visit your website.
Well, customer service & marketing virtual digital assistants are a tool integrated with Artificial intelligence capabilities and pre-built human inputs to offer automated service and information to humans.
When it comes to providing answers to regular customer queries, handling customer grievances, or fulfilling customer requests, this virtual digital assistant is used widely.
From the customer perspective, a virtual digital assistant is important to contribute to the personalized services to customers. Since consumers are twice as less likely to contact customer service, they want self-service. And virtual digital assistants fulfill that demand. When you implement AI-driven virtual digital assistants, they give more control and convenience to customers to resolve their queries.
Digital Experience Marketing
Marketing professionals are aware of the AI capabilities that help in improved decision-making, better customer engagement, and growth of revenues. Despite these high-performance capabilities, only 18% of marketers implement this technology. McKinsey & Company reports a wide performance gap is likely to be visible between AI adopters and non-adopters in marketing activities.
While AI adopters are projected to double cash flow, the non-adopters are twice as much likely to suffer financial debacle up to 20% by 2030.
So, if you are not determined to implement AI into your marketing strategy, it is time to rethink based on its useful use cases we are highlighting here.
eCommerce and Sales Virtue Digital Assistants
Be it a chatbot, intelligent speakers, digital virtual assistants make it all for your eCommerce sales growth.
We know that virtual digital assistants are an interactive or conversational tool programmed with machine learning of NLP features to establish communication with users and solve a specific query of customers.
Voice commands are a new dimension to augment eCommerce search. As a result, we are seeing the growth of voice commerce. And the best thing, it drives sales for you.
AI is multidimensional and every business service can benefit from its wide range of service offerings. From marketing applications to customer service, AI offers next-generation applications for businesses. We at SynergyLabs watch closely the unique demand of clients and offer scopes to lead. For AI-related assistance and service, you can get in touch with us.